If men's waxing isn't currently part of your service menu, you may be missing a significant business opportunity.
Over the past decade, men's grooming has evolved dramatically. Professional waxing is no longer viewed as a niche service—it's become a regular part of many men's self-care and grooming routines.
From eyebrow shaping to full-body waxing, male clients are increasingly seeking professional hair removal services and returning on a regular schedule.
Is men's waxing growing?
Absolutely.
The men's grooming industry continues to expand as more clients invest in personal appearance, hygiene, fitness, and skincare.
Today, many men regularly book services such as:
- Eyebrow waxing
- Back waxing
- Chest waxing
- Nose waxing
- Ear waxing
- Underarm waxing
- Brazilian waxing (Manzilian)
For many clients, waxing provides the same benefits that attract women to professional hair removal:
- Longer-lasting smoothness
- Less stubble
- Reduced maintenance
- Softer hair regrowth
The demand is there—and continues to grow.
Why should estheticians add men's waxing services?
Expand your client base
Adding men's waxing immediately opens your business to an entirely new audience.
Many estheticians already have access to potential male clients through:
- Existing female clients
- Family referrals
- Spouses and partners
- Friends and coworkers
Often, your next client is already connected to your current client.
Increase appointment value
Men's services often involve larger treatment areas, which can increase revenue per appointment.
Popular services include:
- Full back waxing
- Chest and abdomen waxing
- Shoulder waxing
- Combination packages
Many professionals also create grooming packages that combine multiple services into a single visit.
Build long-term client loyalty
Like any waxing client, men typically benefit from regular appointments every 4 to 6 weeks.
Once clients experience the convenience and results of professional waxing, many become repeat customers.
Consistency creates loyalty.
Which men's waxing services are the most popular?
If you're new to men's waxing, start with the services most commonly requested.
Eyebrow waxing
Men want cleaner, more defined brows while maintaining a natural appearance.
This service is quick, approachable, and often serves as an introduction to professional waxing.
Back waxing
Back waxing remains one of the most requested men's waxing services.
Benefits include:
- Smoother skin
- Reduced maintenance
- Cleaner appearance
- Improved comfort for active clients
Chest waxing
Chest waxing is popular among clients who:
- Exercise regularly
- Spend time at the beach or pool
- Prefer a groomed appearance
Nose and ear waxing
Small services can have a big impact.
Many male clients appreciate quick grooming treatments that help them maintain a polished appearance.
Choosing the right wax for men's services
Men often have:
- Coarser hair
- Denser hair growth
- Larger treatment areas
This makes product selection especially important.
Cirépil Homme Hard Wax was specifically developed for men's waxing services.
Its formula is designed to effectively remove coarse hair while maintaining client comfort.
For highly sensitive clients or delicate areas, Cirépil Cristalline Hard Wax is another excellent option.
Don't forget post-wax care
Proper aftercare is essential, especially for larger body areas such as:
- Back
- Chest
- Shoulders
These areas can be prone to:
- Ingrown hairs
- Congestion
- Post-wax breakouts
Educating clients on proper exfoliation and home care helps improve results and client satisfaction.
Products such as Perron Rigot Double Gommage can help clients maintain smoother skin and reduce the risk of ingrown hairs between appointments.
How to attract more men's waxing clients
Start simple.
Ask for referrals
Your existing clients are often your best marketing channel.
Encourage them to refer:
- Husbands
- Boyfriends
- Friends
- Family members
Make men's services visible
If men's waxing is available, make sure it's clearly displayed:
- On your website
- On your service menu
- On social media
Many male clients simply want to know that they're welcome.
Create service packages
Packages make decision-making easier.
Examples include:
- Professional Grooming Package
- Back & Shoulders Package
- Men's Maintenance Package
- Manzilian Package
Simple packaging can increase both bookings and average ticket value.
Frequently Asked Questions
Is men's waxing becoming more popular?
Yes. Men's grooming services continue to grow, with waxing becoming increasingly mainstream.
What is the most requested men's waxing service?
Back waxing and eyebrow waxing are among the most commonly requested services.
Do men get Brazilian waxes?
Yes. Male Brazilian waxing, often called a Manzilian, has become increasingly popular.
What wax works best for coarse men's hair?
Professional hard wax formulas such as Cirépil Homme Hard Wax are specifically designed to handle coarse and dense hair efficiently.
